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Strengthening democracy one lawsuit at a time. Watch the Rick Mercer Report Tuesdays at 8:00 pm. Find more videos at www.cbc.ca/mercerreport
rick mercer report Pictures (Click For Larger Image)
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24 Tips to Set Up An Effective Email Marketing Campaign Part 2
This article is the continuation of 24 Tips to Set Up an Effective Email Marketing Campaign. 14 tips were covered in Part 1. Here are the remaining 10.
24 Tips To Set Up An Effective Email Marketing Campaign contd
15.Use Compelling Heading, and Subheadings
Break up large body of text with compelling subheadings to hold the interest of your readers.
And also most people will first give a cursory glance over your email before they read the full text. Subheadings provide a quick summary of your email text. If you want people to read your full email text, make your heading and subheadings compelling.
16.Use words like free, discounts, bonus, specials sparingly
Excessive use of these words in the email text you send out may be construed as spamming. Dont be surprised if your email copy gets trashed. Avoid these signs: $#%@&.
Perform a quick test with Yahoo free email before you send out your email copy. Sign up for a Yahoo free email account if you don't have one. Send your email copy to the same account. Yahoo and other similar free email services have Spam filters by default. Watch where your email copy lands. Inbox or bulk mail folder. If it lands in the bulk folder, it is likely that your email copy will be treated like junk mail or Spam.
17.Use in text links
They are still proven to be more effective than banner ads.
18.Make sure all in text links are working
Nothing is more annoying than links that are not working. If you want a link to go straight to your website, then this is how it should be written in your email program: http://www.mysite.com. Most email programs will recognize this as a link. Your email link should be written this way: mailto:emailaddress@yoursite.com
19.Create Your Signature File
What is a signature file? It is a short paragraph that appears at the end of your email messages. It gives people your name, job title, companys name, email address, website URL. You may include fax and telephone numbers.
Use your signature file to promote your website, products or services, and free gifts you may have to offer. But keep your promotion to a minimum. Dont overdo it especially if you are using the same signature file for article submissions. As a rule of thumb 3 to 6 lines is a good length for a signature file.
This is how my signature file looks:
Gerrick W mailto:gw@1stinternetmarketingsolution.com
We provide information and software tools you need to
Include your signature file in all the email messages you send, even to friends and family. You are spreading word about your business.
20.Formatting your text
For text format you need to limit your characters to 65 characters per line. While typing your text you need to hit hard the enter key to break the lines at the correct character count of 65 or less. Otherwise your text will appear all over the shop in your subscribers email programs, making it difficult to read. If possible test with different email programs.
For Microsoft Outlook Express you can automatically set the number of characters per line.
- On the Tools menu, click Options.
- On the Send tab, in the Mail Sending Format section, select Plain Text, and then click the Plain Text Settings button.
- Set Automatically Wrap at 65 characters, when sending.
You could send out your email copy through Microsoft Outlook Express. Alternatively, you could send the copy to your email account. The lines will be formatted to break at 65 characters. Store a copy of the formatted text in another folder. It is now ready for copy and paste.
21.Tracking
This is critical. You want to measure the results of your email marketing campaigns, and know which one works best.
22.Generate Feedback
This area is often overlooked. Provide a means for subscribers to give feedback on how you can improve your product or service, or even ask them why they dont buy from you. Good feedback will go a long way to build your business.
23.Option to unsubscribe
It is considered spamming, if you do not have a link in your email for people to unsubscribe. Normally, your auto-responder provider will do this for you. Most services will have this link at the end of your email text. This link automatically removes subscribers from your database.
24.Respect the privacy of your subscribers
You must make it clear to your subscribers that you respect their privacy, and would in no way give, sell or rent out their email address.
Keep your word.
Period.
Everyday, people are bombarded by increasing choices. To stay in competition, Internet marketers use cost effective email marketing to keep in touch with customers, and to update them of latest offers and new products. An effective email marketing campaign will see returning visitors to your website and increase sales.
Gerrick W mailto:gw@1stinternetmarketingsolution.com We provide information and software tools you need to effectively market your online business. Visit: http://www.1stinternetmarketingsolution.com
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Zach Abed from Wienerschnitzel talks about some great toppings you can put on you hot dog this 4th of July.
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Jeff Paul's "Short-Cut to Millions" - A Review of the Business Opportunity - Scam Or Legit?
Jeff Paul's Short-Cut to Millions
Have you seen Jeff Paul's infomercial regarding his simple money making system? Jeff promises to show you how to promote your business at no cost. In the infomercial, Jeff tells you that the "Short-Cuts to Internet Millions" is as easy as 3 clicks! According to their website, "What you have to do just pick the site you want out of thousands of sites, and one click is selecting the site. Then, the second click is where you put your personal information into the site so it's yours and the money goes directly into your bank account, and the 3rd click puts your site on line, so its ready to start making money."
Is there really a "Short-Cut?
For a one-time payment of $39.95 (plus shipping and handling), you can buy into the program. That's quite a deal to make all your dreams come true! Seriously, if it were that easy, don't you think more people would be doing it? The truth is that your one-time payment is just the beginning of your expenses. The company "reveals" their Short-Cuts by up-selling you on the back end products. They try to sell you their mentoring products for between $200 and $10,000! It looks like Jeff Paul found his short-cut to millions, but what about yours?
The REAL Short-Cut to Millions
If you ask any successful internet marketer, he or she will tell you that there is no such thing as a Short-Cut to making millions of dollars online. If there were such a thing, everyone would be a millionaire! The Real short-cut to millions is not a short-cut at all! It takes hard work and dedication to succeed with internet marketing, just as it does with any legitimate business opportunity. If you are serious about starting an online business, make sure you do your research and find a company that is willing to teach and guide you, not just try to sell you something.
Michael Erskine is a top internet marketer who has partnered with a team of marketing mentors to teach others how to achieve their financial goals. To learn more about Michael Erskine and his team of Marketing Mentors, Click Here!
